Erik Schlie, IE Business School’s Associate Dean, Releases New Book – Simply Seven

Erik Schlie, IE Business School’s Associate Dean and Professor of Marketing and General Management, has teamed up with Jörg Rheinboldt and Niko Waesche to write Simply Seven, a practical guide to Internet business for students, entrepreneurs and executives.  The name of the book is derived from the idea that there are seven business building blocks…

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