EXPERIENCING BOTH SIDES OF THE COIN

  Looking back at my time in IE when I was studying Master in Corporate Communication, I believe that I received more than I expected. It was not just about analyzing or developing campaigns or communication strategies; it was not just working on various business cases and spending hours with your group mates brainstorming the…

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The James Bond of Masterclasses

We’re still humming the 007 song after Professor Jose Esteves’ Masterclass and we’re not the only ones. We held the class in Zurich at the always lovely Widder hotel and the room was packed, eighty engaged faces turned to the Professor, learning about gamification and its many applications. The human brain is an incredible thing…

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Fair Season

Fair season is almost upon us. We have new banners and new IMBA brochures to show off. Our diaries are full, our computers drowning in the post-its we hope will ensure we don’t forget anything. March will descend on the office and the room will be filled with the squeak of rollie bag wheels and…

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