María Escuer, Executive MBA

María Escuer: Developing a new way of recruiting, retaining and assisting leaders

At IE, we pride ourselves on having an international and diverse Alumni Community, where there are many inspiring stories of professional and personal journeys to be told. Women, of course, is a big part of that community, providing a vivid image on how to thrive in professional and personal life.

This week we have interviewed our Executive MBA Alumna María Escuer, the Founder of Leadem, an innovative company created to develop a new way of recruiting and retaining talent. The Leadem Method uses a specific approach to retaining talent which consists on the 3 different values of the candidate: professional, personal and societal values; what is called a Leadem Triangle.

María’s story includes several countries stretching from Spain to Algeria, involves making decisions that your mother might not always approve (like resigning your job at the European Union), taking bold steps in your life (like moving to a foreign country with kids and starting a new professional community), not having fear for having variations in your bank account as an entrepreneur and how sometimes we need to take a step back to re-evaluate.

We hope that you enjoy reading about María’s inspiring story and her useful insights for other women in the workforce.


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