The past 2 weeks have been extremely busy for IE professor of Marketing Fernando Cortiñas as he has been touring the CIS+ region with his master class “GLOBAL COMPETITION: the MULTIPOLAR SCENARIO of business growth.” Commencing in Kyiv (Ukraine) on May 29, the master class took him to Baku (Azerbaijan) on June 3, Tbilisi (Georgia) on June 5 and finally to Yerevan (Armenia) on June 9.

At his master class, Fernando is speaking about global competition and its main trends, discusses where to look for business opportunities and seek business growth, and gives advice on how to get fit for all that.

The topic is so timely and relevant for the region that it drew a wide audience ranging from students and start up communities to IT professionals and business managers.

His refreshing style of delivering the master class and an easy-going personality have earned Fernando many fans wherever he was invited to speak. Interestingly, that as soon as the master class finished, we already received inquiries as to when the next one will take place.

So we are all looking forward to welcoming you again in our region, Fernando! Thank you for your tireless efforts in promoting the School’s brand!


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