We’re still humming the 007 song after Professor Jose Esteves’ Masterclass and we’re not the only ones.

We held the class in Zurich at the always lovely Widder hotel and the room was packed, eighty engaged faces turned to the Professor, learning about gamification and its many applications. The human brain is an incredible thing and we were all fascinated by the science behind the trend. That companies and organisations are utilising our love of play and competition makes for an interesting marketplace not to mention a very interesting masterclass.

Alumni were out in force, eager to once again sit in on one of the Professor’s classes, catch up with old friends and meet new ones. The buzz of noise during the networking drinks a happy indicator that everyone was having a good time and hopefully that our new candidates were asking lots of pertinent questions. The best way to find out about the culture at IE is to speak with alumni and go to a masterclass, our office can tell you all about it but it doesn’t compare with experiencing the energy and enthusiasm firsthand.

Thank you again Professor Esteves, it was a pleasure, as always.

Now if we could only stop with the dum, dadum, dum, dum, dum, dum, dum, dadum, dum…

Sign up for an upcoming Masterclass and experience the energy for yourself www.ie.edu/events

IE Germany, Austria, Switzerland



See gamification in action here; https://www.youtube.com/watch?v=RDiZOnzajNU