Last week we held a Master Class in Milan titled “Design Thinking: Combining Design and Strategy in a Corporate and Entrepreneurial setting”.
Today there is indeed no dichotomy between thinking and design in multinational corporations as well as in start-ups. The market isn’t asking for choices. It is asking for options. Some companies want only strategy, some only design, many want both. There is a stronger demand among companies in Asia for design and a growing demand among organizations in the US and Europe for the design of brands and strategy. But again, most companies want both.
We heard about the latest trends on Design Thinking from Andrew McCarthy: creative consultant, manager, designer and a professor at IE. Both candidates and alumni participated to the event.
As in summary Design Thinking is about “people”, “emphatizing” and “going where no one has gone before”, we decided to try a new restaurant with the alumni who joined us 🙂
Stay tuned for next events in Italy!
About the author
With an Engineering background and experience in consulting, Sergio Negri completed his MBA in 2004, after which he joined Metro News as a Business Development Manager. Since 2008 he has been the Manager for IE in Italy, finding new job opportunities for IE alumni and advising potential candidates. He’s also Adjunct professor at IE, in the field of IT management.