Building corporate reputation in the digital era
It takes 20 years to build a reputation and five minutes to ruin it! (Warren Buffett)

We invite you to our upcoming exclusive seminars in Amsterdam (10th December) and Brussels (11th December) with the Academic Director of the Masters in Corporate Communication at IE, where you will also have the opportunity to meet our IE Alumni.

Reputational risk is the most challenging category of risk for corporations to manage today. So why is this? Firstly, 68% of managers are not guided on how to manage risks proactively. Secondly, 56% of them do not know how to manage social media risks.

By joining this interactive seminar, you can learn how stakeholder management may help you to minimize reputational risk within your company. Furthermore it provides a critique of up-to-date tools to assess reputation both on and off-line. The field of reputation management is changing, and if you want to become a protagonist, we welcome you to join us in this hot debate!



Laura Illia is Academic Director of the Masters in Corporate Communication and also a Professor at IE. Her current research focuses on how issues of organizational identity, social responsibility, corporate communication and reputation are involved in organizational management and change. She has been doing research at the University of Cambridge (UK), London School of Economics and Political Science (UK) and University of Lugano (CH). Her works are published in journals like MIT Sloan Management Review, British Journal of Management, Journal of Business Research, Journal of Applied Behavioural Science, Corporate Reputation Review, and Corporate Communication: An international Journal, Journal of Public Relations Research, and others. She currently serves on the Editorial Board of Business & Society (Sage), Corporate Reputation Review (Palgrave) and Corporate Communication: An international journal (Emerald). In addition to her academic engagements, she collaborates with Cotting Consulting International as a special coach in media, branding and image strategies.

If you are interested in attending, please register at I look forward to seeing you there.

Kim Goddard