Martin-Boehm-A8We are currently organizing a Master Class ´Building Successful Brands´ with Dean of Programs and Marketing Professor Martin Boehm on Thursday, 23rd May, in the Intercontinental Paris le Grand hotel.

In a highly competitive and saturated market environment, building strong brands has become an imperative need. The best way to hold customers and attract new ones is to ensure you have a unique value proposition that is both rationally and emotionally different. This talk is designed to actively engage you in understanding the strategic role that brands play in driving business growth and profitability and why they have become key assets in organizations. We will further address how to build a meaningful, differentiated brand as well as how to fully deliver a brand experience capable of driving revenue and profit growth.

Professor Martin Boehm has spent the last decade researching and consulting in the area of customer management which has had a profound effect on his thinking as a marketing professor at IE Business School. He believes that his work on customer relationship management has broad implications for the corporate world.

The event will be attended by our IE Alumni, potential future students and also Ms. Camila Uribe, the Director of Europe & CIS. For further information please email To register for this event or for any of our other events in Paris, please go to

We look forward to meeting you there.

Kim Goddard