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DATE About the event
The Spanish Soccer League (La Liga) has been able to draw the world’s most talented players and is arguably the most competitive national league globally. Because of the evolution of the sport and the general soccer competitiveness, constantly changing revenue streams and evolving structures and regulations, La Liga and its clubs here have been forced to continually adapt their business models and management practices to maintain their leadership positions. However while two Spanish clubs in particular, Real Madrid CF and FC Barcelona, have been able to maintain their supremacy both on the field and financially, many other Spanish clubs are finding it very difficult to make their franchises financially viable. Solutions need to be explored in order for the Spanish league, also known as the Liga, to survive over the long term.
About the speaker
The three years he spent working as marketing manager for the Basketball Section at Real Madrid, Europe’s most successful football club, had a profound effect on Eduardo Fernández-Cantelli’s thinking as a marketing professor and teacher of the Sports Marketing Elective at IE. Prof Fernández-Cantelli believes that his work on sports marketing has broader implications for the corporate world. “I bring insights into sports marketing, sponsorships and promotions,” he says. “But these areas are certainly applicable to other areas of business.”
About the author
Andra has been working in business development within the education sector for the past 5 years, covering first the CEE markets and currently managing the Nordics in terms of recruiting candidates for IE. She also has experience in the healthcare industry, after 2 years dedicated to a cross-departmental assignment at Air Liquide Spain. After graduating as a Valedictorian the Bachelor Degree in Management at the Academy of Economic Studies in Bucharest, where she originally is from, she took on an international experience in Madrid. This city has been home to her for the past 9 years and this is where she graduated from her Master in International Business, at Carlos III University. Andra is passionate about skiing, reading and traveling, with a curiosity for new cultures and understanding human behaviors.