IE, one of the leading higher education institutions in the world – ranked TOP 10 by leading international press – would like to invite you to our upcoming Master Class in Lisbon.
You will have the opportunity to experience what a real class at IE is like and discuss ideas on a current topic. You will see the difference between traditional teaching methodologies and the methods used by the best schools in the world, based on real cases, team work and interactive study. Participants will also have the opportunity to meet regional representatives and alumni and ask them any questions they may have.
Apple vs. Adobe – what happened to my friend?
In this session we will look at some of the fundamental underpinnings of success in business – and how that may lead to large shifts in the logic of competitive relations. Apple and Adobe used to be best of friends – yet, today they seem to be bitter enemies. The reason for this change of hearts can be traced to the concept of network externalities, which may exist on the demand side of a business and lead to an effect where each customer sees a certain product or technology as more valuable when other customers use the same. This effect, if strong enough, can lead to the monopolization of entire industries and turn friend into foe…
Professor Carl Joa
chim Kock, professor of strategy at IE Business School, is fascinated by cause and effect, whether it is how to encourage managers to act on climate change in their industry or the extent to which the financial markets drive companies to implement strategic change. It is his ability to question accepted economic and business norms that has led numerous leading journals and books to publish his work. And when it comes to teaching, Prof. Kock encourages students, too, to look at what they’re being taught with fresh eyes. “It’s crucial to understand a few things about the game that’s being played,” he says. “And to do that you need to look at causal processes, the evolution of the what and the why.” Professor Kock holds a PhD in Management from Wharton, University of Pennsylvania, where he was also research assistant and recitation teacher and his corporate experience includes working for Unilever’s ice cream branch, Langnese, in Germany.
Date: 25 October 2012
Time: 19:00 – 21:00
Place: Lisbon
Please Register
If you have any questions please contact Portugal@ie.edu
By Portugal Office
About the author
Andra has been working in business development within the education sector for the past 5 years, covering first the CEE markets and currently managing the Nordics in terms of recruiting candidates for IE. She also has experience in the healthcare industry, after 2 years dedicated to a cross-departmental assignment at Air Liquide Spain. After graduating as a Valedictorian the Bachelor Degree in Management at the Academy of Economic Studies in Bucharest, where she originally is from, she took on an international experience in Madrid. This city has been home to her for the past 9 years and this is where she graduated from her Master in International Business, at Carlos III University. Andra is passionate about skiing, reading and traveling, with a curiosity for new cultures and understanding human behaviors.