IE MASTER CLASS:Creating Competitive Advantage Beyond the Market
Whilst you are thinking, participating and coming up with ideas related to current issues, you will also be experiencing what a real class is like on an IE program and understand the difference between traditional teaching methodologies and the methods used by the world’s top schools, based on real case studies, team work, and situations where the student is the protagonist.
In a more complicated and increasingly globalized world, mastering markets is no longer enough. This session will show how companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should companies respond to these growing “nonmarket” pressures? The session will highlight both challenges and opportunities of strategic nonmarket management and leave participants with a fuller picture of the realities of global management in the 21st century.If you are interested in taking part in the Admissions test on the 10th of April in Baku or have any further questions on this Master Class, please email with your CV and your place will be confirmed on receipt of your CV.
David Bach
Professor of Strategy and Economic Environment and Dean of MBA Programs at IE
Wednesday, April 11th, 7:00-9:00pmHyatt hotel BakuSusha Room

1 Bakikhanov


David Bachis an expert in political economy, business-government relations, and nonmarket strategy and has published widely in leading academic texts.Academic Background• PhD in Political Science, University of California, Berkeley, USA

•MA in Political Science, University of California, Berkeley, USA

•BA in Political Science and International Studies, Magna Cum Laude, Yale University, USA

Academic Experience

• Professor of Strategy and Economic Environment, IE Business School, 2004 to present

• Dean of Programs, IE Business School, 2009 to present

• Associate Dean for MBA Programmes, IE Business School, 2006 to 2009

• Academic Director of the International MBA Programme, IE Business School, 2004 to 2009

Should you have any questions regarding this event, please feel free to contact us directly at Andra.Cioara@ie.eduWarm regards,IE Admissions