Anna Znamenskaya – a student of Master in Digital Marketing program @IE Business School has recently launched a start-up aimed at making the life of women with both families and careers easier.
Anna with her WorkingMama.Ru has already won the Best Start-Up award at MITEF (mitef.ru) and is invited to the Silicon Valley to present the project to the potential investors. Speaking about the role of IE’s Master in Digital Marketing role,  Mrs. Znamenskaya says that IE helped her crystallize the idea and launch the site.
 Anna is the former top manager of different big Russian Internet companies. She has a daughter of 6 years and she from her own experience the issues that modern women face. Her project will share different success stories, provide tips and real tools to successfully combine demanding jobs with even more demanding careers of happy mothers. For women with traveling needs there are parts of the website dedicated to different destinations. Anna is looking for the contributors who would be able to add valuable information about Russian and foreign cities that they know well.
About the author
Irina represents IE in Russia and Ukraine. She graduated from the International MBA in the top 20% of her class. Her professional background is in Marketing and PR. Prior to the MBA she worked for over five years at Samsung Electronics and reached the position of Head of Brand Marketing in Ukraine. She strives for balance in life and usually achieves it through salsa dancing and gastronomy. Her favourite quote from one of her MBA professors: "Making money is easy. Doing what you love is tough".