Simply Seven by Erik Schlie
Erik Schlie, IE Business School’s Associate Dean and Professor of Marketing and General Management, has teamed up with Jörg Rheinboldt and Niko Waesche to write Simply Seven, a practical guide to Internet business for students, entrepreneurs and executives.
 The name of the book is derived from the idea that there are seven business building blocks which form the foundation of all Internet business models. Chapter by chapter, the book guides the reader through the lessons learned by each business module: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales.
 Click here to read about the book in  more detail and to place your order!
About the author
Nora Anderson is Associate Director in the International Development department for the region of Europe and CIS countries and she travels throughout the region promoting IE Business School. Nora joined the Executive Education department at IE in April 2006, working on the design and delivery of custom programs for various multinational clients from all over the world. She played a leading role in client relationship management and also focused on business development initiatives. Nora has a particular interest in how companies, government and organizations are collaborating to tackle business challenges and create sustainable business models. Nora graduated from the IE’s International MBA program in 2005 and prior to the MBA, she worked in the Corporate Services department of American Express in Madrid and also with the Minnesota Timberwolves professional basketball team in the United States.