In September, IE professor of Marketing Eduardo Fernandez-Cantelli held 3 master classes in the top universities of Russia. Students of Moscow State Lomonosov University, MGIMO and St. Petersburg Institute for Economics and Engineering attended his master class “Communication of Nike and Adidas during major sports events”.

In MGIMO the master class was held in Spanish for the students that were fluent. All of the events were of great interest and IE Business School is planning to visit more Russian universities in the future.