In September, IE professor of Marketing Eduardo Fernandez-Cantelli held 3 master classes in the top universities of Russia. Students of Moscow State Lomonosov University, MGIMO and St. Petersburg Institute for Economics and Engineering attended his master class “Communication of Nike and Adidas during major sports events”.
In MGIMO the master class was held in Spanish for the students that were fluent. All of the events were of great interest and IE Business School is planning to visit more Russian universities in the future.
About the author
Irina represents IE in Russia and Ukraine. She graduated from the International MBA in the top 20% of her class. Her professional background is in Marketing and PR. Prior to the MBA she worked for over five years at Samsung Electronics and reached the position of Head of Brand Marketing in Ukraine. She strives for balance in life and usually achieves it through salsa dancing and gastronomy. Her favourite quote from one of her MBA professors: "Making money is easy. Doing what you love is tough".