Interview with Prof. David Bach from businessbecause on Vimeo.
The opportunity to participate in the development of a new case with Prof David Bach about the infamous Playboy brand ensured a fantastic turnout at the recently opened IE London office last month. Around 40 alumni from many different years, intakes and masters participated in the evening debating issues regarding Playboy´s entry into the Indonesian market. The case is under development and whilst it was interesting and fun for alumni, it was also a useful instrument for Professor Bach to test the case to ensure it is classroom-ready and gave him useful insights from experienced critics. It was a really fun evening with much networking and interesting chats which continued long into the evening, in good IE tradition! BusinessBecause, the MBA networking site loved the case so much they interviewed Prof Bach and featured him on their website.
About the author
Sally Averill is the Director of IE in the UK and Ireland. She completed the International MBA at IE in 2008 and prior to that had over 10 years international experience working in marketing & business development for entrepreneurial start ups and multi-nationals such as Moet Hennessy and Timex in the UK, Australia and Europe. She is an avid but useless surfer and speaks French, Spanish and Italian to varying degrees of success.