Martin Boehm

Date: Wednesday 15th June
Time: 19:00 – 21:00
Venue: Hilton Vienna Plaza (Salon Loos & Hanak) Schottenring 11
Vienna, Austria A 1010 

Date: Thursday 16th June
Time: 19:00 – 21:00
Venue: Hotel Kempinski Vier Jahrzeiten
Maximilianstrasse 17, D-80539 München

In a highly competitive and saturated market environment, building strong brands has become an imperative need. The best way to hold customers and attract new ones is to ensure you have a unique value proposition that is both rationally and emotionally different.  

This talk is designed to actively engage you in understanding the strategic role that brands play in driving business growth and profitability and why they have become key assets in organizations. We will further address how to build a meaningful, differentiated brand as well as how to fully deliver a brand experience capable of driving revenue and profit growth.  

This presentation will be lead by Martin Bohem, Professor of Marketing at IE Business School since 2006 and Academic Director of the Master in International Management program.