Master Class: Creating Competitive
Advantage Beyond the Market
What: A talk with IE Dean of MBA
programs David Bach on
global business and politics
When: May 25, 2011, 19.00-21.30
Where: Sheraton Sofia Hotel Balkan,
Pirin Conference Room,
5 Sveta Nedelya Square
1000 Sofia, Bulgaria
Register Now
David Bach
The point where business and politics meet is the main focus of David Bach’s teaching and research activities. According to Prof. Bach, “Politics has always been important for business, but owing to globalization and new demands on companies, executives must more than ever engage in skilful political management.”
The opening up of domestic industries and foreign markets has given companies tremendous new opportunities. However, new public scrutiny facilitated by the Internet and 24h news media combined with the need to simultaneously manage different social and political environments is posing fresh challenges. As a result, the so-called ‘non-market environment’ of business is becoming increasingly important for the formulation and implementation of strategy. Participants will be able to experience a real class lectured by the dean of IE MBA programs and renowned international professor.
Please register here.
About the author
Kim is currently part of the European team in the International Development department at IE. Following her legal studies in London, she became the Director of various art galleries in both the UK and Spain, organizing international exhibitions in Asia, Europe and the US and editing various publications on Film and the Arts, and then went on to work as a legal assistant and translator at an International law firm based in Madrid.