IE professor Lee Newman talked about psychological aspects of consumer behavior during the 4th Marketing Directors Forum in Kiev. His Master Class, titled “Predictably Biased and We Don’t Even Know It,” showed how marketers can effectively use psychology to influence purchasing decisions
The 2 day event gathered 300 middle and top marketing managers from Ukraine who attended best practice presentations and participated in workshops aimed at improving their managerial skills.
Participants highly appreciated Lee’s master class and the IE professor was voted among top 3 speakers of the Forum.
About the author
Irina represents IE in Russia and Ukraine. She graduated from the International MBA in the top 20% of her class. Her professional background is in Marketing and PR. Prior to the MBA she worked for over five years at Samsung Electronics and reached the position of Head of Brand Marketing in Ukraine. She strives for balance in life and usually achieves it through salsa dancing and gastronomy. Her favourite quote from one of her MBA professors: "Making money is easy. Doing what you love is tough".