On Saturday 25th January Professor Martin Boehm, Associate Dean for Master in Management, joined Accenture to participate in AIESEC´s Sales & Marketing Conference hosted by University College London.
After the morning presentations, the 60 attendees were split into groups and tasked with developing a marketing strategy to launch nappies in China…Interesting topic! And very much like the IE experience, with diverse nationalities and backgrounds working together to formulate their strategies. We were impressed by the imagination and quality of the presentations…not to mention the group of AIESECers who had got out of bed at 5am on a Saturday morning to travel down to London – now that is dedication!
About the author
Sally Averill is the Director of IE in the UK and Ireland. She completed the International MBA at IE in 2008 and prior to that had over 10 years international experience working in marketing & business development for entrepreneurial start ups and multi-nationals such as Moet Hennessy and Timex in the UK, Australia and Europe. She is an avid but useless surfer and speaks French, Spanish and Italian to varying degrees of success.