On Friday September 17th, the day before the starting of the famous “Oktoberfest”, 30 IE Alumni gathered at the “Café Reitschule” in Munich to enjoy a three course dinner coached by Sabine Schwind von Egelstein. Sabine Schwind von Egelstein is an expert in personal branding and correct business manners, nationally and internationally. She advises politicians and business executives on their appropriate appearance and suitable behaviour. Furthermore she has been the host of a weekly show on German television.
The dinner coaching session consisted of a theory session presented with a slide show about do’s and don’ts of dining, followed by a practical session. We were also coached on proper small talk in cocktails or lunches and Sabine gave us very valuable tips for business communication. She also shared some curious anecdotes with us and made the session really fun and interactive. A trout fish was served as a main course so that we could put the theory into practice and learn how to eat the fish properly. In order to practice communication skills, three of us were invited to hold a short speech pretending to be the host of the evening.
The event was organized by the “IE German Speaking Club” which extends its membership to Austria and Switzerland, this time members from Stuttgart, Nürnberg and even Vienna came! The atmosphere at the restaurant Café Reitschule of Munich was very pleasant and we celebrated the opening of the Oktoberfest over a beer in the disco of the restaurant….
About the author
External Relations professional with extensive experience in Business Development, Marketing and Sales, Daisy has worked for private companies, international organizations and educational institutions. She graduated from IE´s MBA Program in 2004 and has been with IE ever since, her positions including International Programs Admissions Director and International Development Director for Europe and Central Asia. Prior to IE, Daisy worked as an External Relations Director for the InterAmerican Development Bank (IDB) in Brazil. She started her professional career as a broadcast and print journalist, having worked for several news channels and media, including The Philadelphia Inquirer, Folha de Sao Paulo, Gazeta Mercantil and TV Manchete. In 1997, she launched her own communications agency in Brasilia, Brazil as her first steps in entrepreneurship. She has worked and lived in six countries and speaks five languages. In addition, she is an animal rights supporter and is involved in several women’s professional development projects.