IE MASTER CLASS: Building Successful Brands

How to build a meaningful, differentiated brand and how to fully deliver a brand experience capable of driving revenue and profit growth?  Meet IE for a Master Class Building Successful Brands with Professor Martin Boehm in Geneva (25.04) & Zurich (26.04)! IE MASTER CLASS: Building Successful Brands In a highly competitive and saturated market environment, building…

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Upcoming Master Classes in Vienna and Munich: Building Successful Brands

Vienna Date: Wednesday 15th June Time: 19:00 – 21:00 Venue: Hilton Vienna Plaza (Salon Loos & Hanak) Schottenring 11 Vienna, Austria A 1010  Munich Date: Thursday 16th June Time: 19:00 – 21:00 Venue: Hotel Kempinski Vier Jahrzeiten Maximilianstrasse 17, D-80539 München In a highly competitive and saturated market environment, building strong brands has become an…

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IE´s UK office interviewed by The Independent about British students studying abroad in Spain

IE University, which offers bachelors degrees at its campus in Segovia, was mentioned last week when we were interviewed by The Independent about the increasing popularity of undergraduate study options in Spain. The article titled “It´s time for students to cheer ‘viva España’” was in the study abroad section and included feedback from an incoming…

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AIESEC sales & marketing workshop @ UCL 22.1.2011

On Saturday 25th January Professor Martin Boehm, Associate Dean for Master in Management, joined Accenture to participate in AIESEC´s Sales & Marketing Conference hosted by University College London. After the  morning presentations, the 60 attendees were split into groups and tasked with developing a marketing strategy to launch nappies in China…Interesting topic!  And very much like…

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