Posts Tagged ‘IE Business School#8217;

22
Dec

Anna Znamenskaya - a student of Master in Digital Marketing program @IE Business School has recently launched a start-up aimed at making the life of women with both families and careers easier.

Anna with her WorkingMama.Ru has already won the Best Start-Up award at MITEF (mitef.ru) and is invited to the Silicon Valley to present the project to the potential investors. Speaking about the role of IE’s Master in Digital Marketing role,  Mrs. Znamenskaya says that IE helped her crystallize the idea and launch the site.

 Anna is the former top manager of different big Russian Internet companies. She has a daughter of 6 years and she from her own experience the issues that modern women face. Her project will share different success stories, provide tips and real tools to successfully combine demanding jobs with even more demanding careers of happy mothers. For women with traveling needs there are parts of the website dedicated to different destinations. Anna is looking for the contributors who would be able to add valuable information about Russian and foreign cities that they know well.

 

30
Nov
Simply Seven

Simply Seven by Erik Schlie

Erik Schlie, IE Business School’s Associate Dean and Professor of Marketing and General Management, has teamed up with Jörg Rheinboldt and Niko Waesche to write Simply Seven, a practical guide to Internet business for students, entrepreneurs and executives.

 The name of the book is derived from the idea that there are seven business building blocks which form the foundation of all Internet business models. Chapter by chapter, the book guides the reader through the lessons learned by each business module: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales.

 Click here to read about the book in  more detail and to place your order!

15
Nov

Mikhail Bakunin, a Russian student from the  International MBA November 2011 intake and former marketing director of RTC (MTS Monobrand Retail Chain) shares his life experience in Madrid: from flat hunting to hot tea searching in Spain. Follow him at http://blogs2.mbastrategy.ua/mihail_ie/