Russian Master in Digital Marketing Student Launches a Successful Start-Up

Anna Znamenskaya – a student of Master in Digital Marketing program @IE Business School has recently launched a start-up aimed at making the life of women with both families and careers easier. Anna with her WorkingMama.Ru has already won the Best Start-Up award at MITEF (mitef.ru) and is invited to the Silicon Valley to present the project to…

Details

Erik Schlie, IE Business School’s Associate Dean, Releases New Book – Simply Seven

Erik Schlie, IE Business School’s Associate Dean and Professor of Marketing and General Management, has teamed up with Jörg Rheinboldt and Niko Waesche to write Simply Seven, a practical guide to Internet business for students, entrepreneurs and executives.  The name of the book is derived from the idea that there are seven business building blocks…

Details