Lee Newman shares consumer psychology secrets at Marketing Directors Forum in Kiev

IE professor Lee Newman talked about psychological aspects of consumer behavior during the 4th Marketing Directors Forum in Kiev. His Master Class, titled “Predictably Biased and We Don’t Even Know It,” showed how marketers can effectively use psychology to influence purchasing decisions The 2 day event gathered 300 middle and top marketing managers from Ukraine…

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Prince Charles visits IE Business School’s Madrid campus

Prince Charles visited IE Business School today as part of the Youth Entrepreneurship Seminar, a workshop focused on challenges that face entrepreneurs. The seminar was organized by IE and Youth Business International (YBI), a UK foundation presided by the Prince of Wales. During his visit to IE, Prince Charles showed an interest in entrepreneurial projects…

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IE Professor: Women need to play by men’s rules before they can change them

IE Business School Professor Pino Bethencourt says women need to take risks to be successful in business. During an interview with London-based web publication BusinessBecause.com, the expert on organizational behavior said women can’t expect to change the corporate world as outsiders. Instead, they need to work their way into top leadership positions where they can…

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