Archive for the ‘Alumni Perspectives’ Category

22
Dec

Anna Znamenskaya - a student of Master in Digital Marketing program @IE Business School has recently launched a start-up aimed at making the life of women with both families and careers easier.

Anna with her WorkingMama.Ru has already won the Best Start-Up award at MITEF (mitef.ru) and is invited to the Silicon Valley to present the project to the potential investors. Speaking about the role of IE’s Master in Digital Marketing role,  Mrs. Znamenskaya says that IE helped her crystallize the idea and launch the site.

 Anna is the former top manager of different big Russian Internet companies. She has a daughter of 6 years and she from her own experience the issues that modern women face. Her project will share different success stories, provide tips and real tools to successfully combine demanding jobs with even more demanding careers of happy mothers. For women with traveling needs there are parts of the website dedicated to different destinations. Anna is looking for the contributors who would be able to add valuable information about Russian and foreign cities that they know well.

 

1
Jul

Alumni Perspective: Giovanni Lo Faro – Italy

Written on July 1, 2011 by Sergio Negri in Alumni Perspectives, Italy, News

Giovanni Lo Faro

In this regular series, we talk with alumni from the Europe and CIS region about their experiences after IE. In this installment, we speak to Giovanni Lo Faro of Italy.  

What have you been doing since completing your degree at IE?

After completing IE’s 2005 MBA class, I joined Modo’s headquarters in New York as Director of Marketing and Business Development, with the objective of developing the company’s brand portfolio and international presence. In 2008 I founded the European subsidiary of Modo in Milan, which I currently lead as Managing Director. Modo is a niche eyewear company serving leading fashion and optical retailers across 50 countries.

How has your IE education influenced your career?

IE’s approach to entrepreneurship helped me to acquire the skills required not only to start a new company, but also to successfully run it across an ever-increasing range of challenges. The opportunity to apply what I learnt arises every day. I also believe Entrepreneurship is a mindset. It does not only mean to start something from scratch – it’s getting more and more common for big enterprises to look for candidates that face business challenges with the eyes of an entrepreneur.

What would be your advice be to current and future IE students?

Every day it’s more important not only to acquire new skills, but above all to create a strong network with current students and alumni that will help you during the job search. This network is closely tied to the “real world”, so keeping a good relationship also with them can help quite a lot. To future students: we live in challenging times, so the choice of the school will play a pivotal role. My advice? Besides looking at the “official” rankings, come up with your own ranking, based on your values and the ones of the school. The cultural fit is paramount. At IE those values are Innovation, Diversity, Corporate Social Responsibility and Entrepreneurship. Other schools offer a different approach. Not worse nor better, just different.