IE MASTER CLASS: Building Successful Brands

How to build a meaningful, differentiated brand and how to fully deliver a brand experience capable of driving revenue and profit growth?  Meet IE for a Master Class Building Successful Brands with Professor Martin Boehm in Geneva (25.04) & Zurich (26.04)! IE MASTER CLASS: Building Successful Brands In a highly competitive and saturated market environment, building…

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IE MASTER CLASS:Creating Competitive Advantage Beyond the Market
Whilst you are thinking, participating and coming up with ideas related to current issues, you will also be experiencing what a real class is like on an IE program and understand the difference between traditional teaching methodologies and the methods used by the world’s top schools, based on real case studies, team work, and situations where the student is the protagonist.
ABOUT THE EVENT
In a more complicated and increasingly globalized world, mastering markets is no longer enough. This session will show how companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should companies respond to these growing “nonmarket” pressures? The session will highlight both challenges and opportunities of strategic nonmarket management and leave participants with a fuller picture of the realities of global management in the 21st century.
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Upcoming MASTER CLASS in Baku: World Economic Outlook: two-speed recovery from the Great Recession

IE Business School and Professor Gonzalo Garland would like to invite you to attend a Master Class titled World Economic Outlook: A two-speed recovery from the Great Recession, taking place in Baku on Monday 28th November. Date and Time : Monday, November 28th, 19:00-21:00hrs Address: Park Hyatt Baku (Amirov room) 1033 Izmir Street, Baku, AZERBAIJAN…

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Nike Vs. Adidas – a series of master classes in Moscow and St. Petersburg

In September, IE professor of Marketing Eduardo Fernandez-Cantelli held 3 master classes in the top universities of Russia. Students of Moscow State Lomonosov University, MGIMO and St. Petersburg Institute for Economics and Engineering attended his master class “Communication of Nike and Adidas during major sports events”. In MGIMO the master class was held in Spanish…

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UK Master Class: A Change Perspective: Leadership – The Game on the Field

If you haven´t already signed up, make sure you register for this week´s Master Class in London. Register here.

Date: Wednesday 21st September, 19:00 – 21:00
Venue: Elsley Court 20-22 Gt Titchfield St. London W1W8BE

Join us for a focused change management session based on IE Professor John Clendenin’s experiences with Xerox Corporation (Business), The United States Marine Corps (Military), and as an international athlete (Sports). The session presents the myriad personal challenges of “Intrapreneural” leadership in managing global internal business customers, keeping up with technology across one’s career and finding ways to successfully compete in the changing world of the 21st Century. The session concludes with steps for personal, family, financial, professional and spiritual success.

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Welcome to IE´s next Master Class in Tbilisi on the 30th September

Title “Achieving Success through Networking and Social Capital” will be lead by the recognized Steven D´Souza. Time – 19.00-21.00 Venue – Tbilisi Marriott Hotel (Queen Tamar room) 13 Rustaveli Street, 0108 Tbilisi, Georgia This session will be lead by Steven D´Souza who is an Executive Fellow and member of the Corporate Learning Group, IE Business…

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David Bach interview about master class in Kiev

David Bach – Dean of Programs of IE Business School recently held a master class “Creating Competitive Advantage Beyond the Market” in Kiev. The event was attended by 50 Ukrainians who actively participated in a Formula One case discussion and other issues related to the interaction among business, government and society. See the above video about the…

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Upcoming Master Classes in Vienna and Munich: Building Successful Brands

Vienna Date: Wednesday 15th June Time: 19:00 – 21:00 Venue: Hilton Vienna Plaza (Salon Loos & Hanak) Schottenring 11 Vienna, Austria A 1010  Munich Date: Thursday 16th June Time: 19:00 – 21:00 Venue: Hotel Kempinski Vier Jahrzeiten Maximilianstrasse 17, D-80539 München In a highly competitive and saturated market environment, building strong brands has become an…

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