Archive for the ‘Switzerland’ Category

How to build a meaningful, differentiated brand and how to fully deliver a brand experience capable of driving revenue and profit growth?  Meet IE for a Master Class Building Successful Brands with Professor Martin Boehm in Geneva (25.04) & Zurich (26.04)!

IE MASTER CLASS: Building Successful Brands

On November 8th, 2011, approximately 60 young professionals, including 25 Zurich-based alumni members and 35 candidates participated in a lively IE Master Class Session at the Marriott Hotel in Zurich. The class was led by David Bach, Professor of Strategy and Economic Environment and Dean of MBA Programs at IE.

David Bach, IE professor of strategy and economic environment

This particular session titled: “Creating Competitive Advantage Beyond the Market” addressed and analyzed the fact that nowadays companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure and media scrutiny. A lively discussion ensued and many participants gave their opinions and insights into how can and/or should companies respond to these growing “nonmarket” pressures.

Towards the end of the evening all candidates left with a better idea of MBA class dynamics, while IE alumni were given the opportunity to reminisce about their time as an IE student and reconnect with fellow classmates.

In times of crisis, only imagination is more important than knowledge”, Albert Einstein

IE (Business School), an international renowned think-tank focused in innovation & entrepreneurship and one of the top business schools worldwide, has launched a cycle of conferences and workshops in various locations throughout Europe and CIS to discuss the solutions and opportunities that lie behind a region deep in crisis. These are the upcoming events:

• 30th September Tbilisi, Georgia “Achieving Success through Networking and Social Capital” with Professor Steven D´Souza
• 21st October Milan, Italy “Building Successful brands” with Professor Martin Boehm
• 2nd November Brussels, Belgium “The Giant Within: How to Build Organizational Growth” with Professor Pablo Martin de Holan
• 3rd November Paris, France “The Giant Within: How to Build Organizational Growth” with Professor Pablo Martin de Holan
• 8th November Zurich, Switzerland “Creating Competitive Advantage Beyond the Market” with Professor David Bach
• 11th November Munich, Germany “What is your customer worth” with Professor Martin Boehm
• 15th November Moscow, Russia “Inside luxury” with Professor Maria Eugenia Girón
• 22nd November Bucharest, Romania “The Giant Within: How to Build Organizational Growth” with Professor Pablo Martin de Holan
• 24th November Istanbul, Turkey “The Spanish Soccer League: Are Real Madrid and FC Barcelona getting better while the rest get worse? with Professor Eduardo Fernandez-Cantelli
• 28th November Baku, Azerbaijan “World Economic Outlook: A two-speed recovery from the Great Recession” with Professor Gonzalo Garland

Rather than focus on the crisis itself and its causes, IE wants to unveil the opportunities that can be pursued by companies, professionals and entrepreneurs. With the support of the business community, experts from different areas and the civil society, IE experts will explore growth and opportunities for professionals and companies covering a myriad of topics and areas: from exciting possibilities in emerging markets to the new skills that professionals must develop in order to move up the corporate ladder, as well as sectorial opportunities in fast-growth industries.

Read more…

There are only 10 days left for the big event on August 28th, 2011 when our IE Business School boat will be paddling through Zurich Lake’s “wild” waters while competing against other business schools.

Our IE brave paddlers (10 + 4 replacements) will be rewarded with lunch buffet a barbecue with salads and beverages (soft, beer, wine). Family and friends are welcomed to join as well! In this case, the food buffet charge is of CHF 50/guest and free for kids.

For those who are NOT on this list, you are more than welcomed to join us to support and cheer our team! IE Alumni + their family & friends can sign up for the food buffet at a charge of CHF 50 (Free for kids).

The details for this event are the following:

DATE: August 28th, 2011
PLACE: Lake of Zurich Seeclub ZH – Mythenquai 75
AGENDA:

11:00 Reception & Introduction
12:30 Lunch Buffet
14:00 Dragon Boat Race
17:00 Farewell

Registration link: http://www.swissamba.ch/article.html?aid=372

If there is bad weather the decision will be communicated on Thursday, Aug, 25 (joint decision by team leaders and majority of vote). Changing room and parking available in Lake of Zurich Seeclub ZH, located on Mythenquai 75<

Alumni of several European business schools, including IE, network in Geneva.

They came from far and wide, from Texas, Vevey, Lausanne, Rolle, Nyon, Geneva, and back to the Metropôle Hotel in Geneva for the second “Summer and the city” IE / SAMBA cocktail. In excess of 60 Alumni dined on finger food and had access to the bar on the rooftop, a famous location for its superb views of the lake and jet d’eau, of the very old hotel built in 1854 and situated in the heart of Geneva and right on the lakeshore.

During this networking event, alumni from INSEAD, IMD, HEC Paris, Wharton, Columbia, Stanford, Stern School of Business, IESE Business School, SDA Bocconi and IE Business School laughed, exchanged lastest business trends, told stories and made more connections.

Among the alumni in attendance was Enrique Melero, IE Executive MBA class of 2005, an entrepreneur, who spent more than 10 years developing the famous www.bebe.ch.
We would like to thank IE alumni Antoine Caffin, MBA class of 2009 and Servane Claudel, MBA class of 2008 and SDA Bocconi alumnus Marc Perut, for organizing the event.

SAMBA the Swiss association of MBA looks at ways to build bridges between alumni from top business school and supported the event.

Join fellow alumni to swap stories and share photos! Please go to SAMBA www.swissamba.ch to get more information or to register.