IE MASTER CLASS: Building Successful Brands

How to build a meaningful, differentiated brand and how to fully deliver a brand experience capable of driving revenue and profit growth?  Meet IE for a Master Class Building Successful Brands with Professor Martin Boehm in Geneva (25.04) & Zurich (26.04)! IE MASTER CLASS: Building Successful Brands In a highly competitive and saturated market environment, building…

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IE Business School/Siemens

    IE Business School и Siemens предсталяют  грант на обучение для женщин с образованием в области технологий и желанием открыть собственный бизнес. Мадрид, Март 2012. Хуан Хосе Гюемес, президент Центра предпринимательства в IE Business School и Роза Гарсиа, президент Siemens в Испании представили проект Women’s Entrepreneurship in Europe ’12. Women’s Entrepreneurship in Europe ’12 –  это…

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As we speak…

 

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IE MASTER CLASS:Creating Competitive Advantage Beyond the Market
Whilst you are thinking, participating and coming up with ideas related to current issues, you will also be experiencing what a real class is like on an IE program and understand the difference between traditional teaching methodologies and the methods used by the world’s top schools, based on real case studies, team work, and situations where the student is the protagonist.
ABOUT THE EVENT
In a more complicated and increasingly globalized world, mastering markets is no longer enough. This session will show how companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should companies respond to these growing “nonmarket” pressures? The session will highlight both challenges and opportunities of strategic nonmarket management and leave participants with a fuller picture of the realities of global management in the 21st century.
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IE in Vienna!

Last week, on March 19th, IE visited a cultural, economic, and political centre of Austria, Vienna. Julie Mathieu represented our school at the fourth annual LL.M Night fair hosted by the University of Vienna – Faculty of Law. She was excited and pleasantly surprised by the ‘very involved and interested candidates’. Despite of the very…

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IE Update from Portugal

IE has been busy in Portugal and this three part update begins with a conference at the Spanish Chamber of Commerce in Lisbon with Professor Rafael Pampillón.

On the 30th Jan. Rafael Pampillon presented “Outlook for global economy in 2012, with a special focus on the European Economy” at the Spanish Chamber of Commerce in Lisbon. Professor Pampillon presented that the current adverse economic situation and the significant geostrategic changes ocurring in emerging markets are changing the patterns of the economic and financial context and penalizing Iberian economies. These emerging markets are destinated to play an important role in the European economy. Through the tourism sector, imports and by buying sovereign debt, countries like China, Vietnam, India or Brazil have the opportunity to help restore confidence in the European markets but also to be proclaimed as the great victors of this crisis.

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