Archive for the ‘Austria’ Category

Schönbrunn Palace

Last week, on March 19^th, IE visited a cultural, economic, and political centre of Austria, Vienna.

Julie Mathieu represented our school at the fourth annual LL.M Night fair hosted by the University of Vienna – Faculty of Law. She was excited and pleasantly surprised by the ‘very involved and interested candidates’.

Despite of the very busy schedule, Julie has a chance to sightsee around Vienna. If we tell you that the most famous tourist attractions include the imperial palaces of the Hofburg and Schönbrunn and the Riesenrad in the Prater, you’ll not be surprised. The picture on the left shows a panoramic view of world famous Schönbrunn Palace.

As you can read above, IE is travelling a lot around the world. If you want to be the next one to meet us, please check our IE events website.

Martin Boehm

In a highly competitive and saturated market environment, building strong brands has become an imperative need. The best way to hold customers and attract new ones is to ensure you have a unique value proposition that is both rationally and emotionally different.  

This talk is designed to actively engage you in understanding the strategic role that brands play in driving business growth and profitability and why they have become key assets in organizations. We will further address how to build a meaningful, differentiated brand as well as how to fully deliver a brand experience capable of driving revenue and profit growth.  

This presentation will be lead by Martin Bohem, Professor of Marketing at IE Business School since 2006 and Academic Director of the Master in International Management program.