Nike Vs. Adidas – a series of master classes in Moscow and St. Petersburg

In September, IE professor of Marketing Eduardo Fernandez-Cantelli held 3 master classes in the top universities of Russia. Students of Moscow State Lomonosov University, MGIMO and St. Petersburg Institute for Economics and Engineering attended his master class “Communication of Nike and Adidas during major sports events”. In MGIMO the master class was held in Spanish…

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Lee Newman shares consumer psychology secrets at Marketing Directors Forum in Kiev

IE professor Lee Newman talked about psychological aspects of consumer behavior during the 4th Marketing Directors Forum in Kiev. His Master Class, titled “Predictably Biased and We Don’t Even Know It,” showed how marketers can effectively use psychology to influence purchasing decisions The 2 day event gathered 300 middle and top marketing managers from Ukraine…

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