On Friday 18thJanuary, IE welcomed 28 Portuguese students from Nova School  of Business and Economics.

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Students attended a Master Class held by Professor Daniel Blake during which they were introduced to the concept of the non-market environment for business and the importance of non-market strategy.  The professor and the participants discussed the differences between firms’ market and non-market exploits and explored two recent examples of non-market challenges faced by firms in the telecommunications and cosmetics sectors. Then, a Networking coffee-break was organized which enabled the Portuguese students to meet current students to ask them about their IE learning experience. Finally their visit ended with a Campus Tour taking place in the main buildings of IE in María de Molina.

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