Storytelling in the digital age.Impressions from the European PR Congress and Umberto Pieraccioni’s presentation.

Looking back on this year’s European PR Congress, which is held annually in Kyiv, Ukraine, it is probably best to describe the event and what took place as a “getting back to basics” exercise. After spending so much time discussing proof points, collecting hard facts and segmenting audiences, we finally came back to a few…

Details