Last week IE held two highly popular events in Paris for our potential future students and our Alumni who are currently working in France.

The Master Class “Building Successful Brands”, held by Professor Martin Boehm on Thursday 23rd May in the Intercontinental Hotel in Paris attracted more than 60 people to the event who participated in the dynamic and interactive class. Professor Martin Boehm focused on the imperative need to build strong brands in order to be competitive and creative in a saturated market environment.

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After two hours of intensive interaction between the professor and the participants, the attendees were invited to a cocktail and had the opportunity to meet and to talk to some of our Alumni, who made the most of the occasion to speak to one of their favourite IE marketing Professors.

The Master Class was preceded by a wine-testing event on the 22nd, exclusively for our IE Alumni living in France. This event was hosted by Dean Martin Boehm and Ms. Camila Uribe, Director of Europe & CIS. Jean-Charles DEMICHEL, a specialist in « vins de bordeaux », revealed to his guests all his secrets about how to taste wine and how to recognize a « Grand Cru* » (*Great Vintage). The Alumni were delighted to get together and have a relaxing chat with a glass of wine, accompanied by some “canapés”.

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Thank you to all of you for coming to both events and we hope to meet to see you at our upcoming events in France.  

 Sarah Ballaud & Kim Goddard

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