IE Business School/Siemens

    IE Business School и Siemens предсталяют  грант на обучение для женщин с образованием в области технологий и желанием открыть собственный бизнес. Мадрид, Март 2012. Хуан Хосе Гюемес, президент Центра предпринимательства в IE Business School и Роза Гарсиа, президент Siemens в Испании представили проект Women’s Entrepreneurship in Europe ’12. Women’s Entrepreneurship in Europe ’12 –  это…

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IE
IE MASTER CLASS:Creating Competitive Advantage Beyond the Market
Whilst you are thinking, participating and coming up with ideas related to current issues, you will also be experiencing what a real class is like on an IE program and understand the difference between traditional teaching methodologies and the methods used by the world’s top schools, based on real case studies, team work, and situations where the student is the protagonist.
ABOUT THE EVENT
In a more complicated and increasingly globalized world, mastering markets is no longer enough. This session will show how companies and their bottom lines are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should companies respond to these growing “nonmarket” pressures? The session will highlight both challenges and opportunities of strategic nonmarket management and leave participants with a fuller picture of the realities of global management in the 21st century.
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