Nike Vs. Adidas – a series of master classes in Moscow and St. Petersburg

In September, IE professor of Marketing Eduardo Fernandez-Cantelli held 3 master classes in the top universities of Russia. Students of Moscow State Lomonosov University, MGIMO and St. Petersburg Institute for Economics and Engineering attended his master class “Communication of Nike and Adidas during major sports events”. In MGIMO the master class was held in Spanish…

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