Master Class: Creating Competitive
Advantage Beyond the Market

What: A talk with IE Dean of MBA
programs David Bach on
global business and politics
When: May 25, 2011, 19.00-21.30
Where: Sheraton Sofia Hotel Balkan,
Pirin Conference Room,
5 Sveta Nedelya Square
1000 Sofia, Bulgaria
Register Now

David Bach

The point where business and politics meet is the main focus of David Bach’s teaching and research activities. According to Prof. Bach, “Politics has always been important for business, but owing to globalization and new demands on companies, executives must more than ever engage in skilful political management.”

The opening up of domestic industries and foreign markets has given companies tremendous new opportunities. However, new public scrutiny facilitated by the Internet and 24h news media combined with the need to simultaneously manage different social and political environments is posing fresh challenges. As a result, the so-called ‘non-market environment’ of business is becoming increasingly important for the formulation and implementation of strategy. Participants will be able to experience a real class lectured by the dean of IE MBA programs and renowned international professor.

Please register here.

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