Written on February 17, 2012 by William Pacheco in News
Marcel Kohler (Image from BusinessBecause.com)
An article in BusinessBecause highlights the story of Marcel Kohler, a recent IE MBA graduate and M&A manager for KPMG Switzerland. This was actually Marcel’s second MBA as he completed his first at the Rochester Institute of Technology’s Prague campus in 2006.
For more information please see the article here.
Written on February 14, 2012 by Sergio Negri in News
This spring is going to be a busy one for IE in Italy.
On February 29th, IE will be present at the PWA (Professional Women’s Association) event called “Ready for Board Women” (more info here). The project “Ready for Board Women”, is focused on eliminating the most frequent excuse used to justify the scarcity of women on boards in Italy, and the glacial speed of change: “there are not enough qualified women, with the experience and skills required to sit on a board”.
During the event, the advisory board will identify the “Ready for Board” women, and later on a panel will discuss the topic, “Engaging Men”. IE will be represented on this panel by María Eugenia Girón, who brings a view and Board experience. Find more on María Eugenia here.
On March 30th we’ll replicate the practical cooking experience we had some months ago, mixing Alumni, CEOs and HR directors. This time we’ll make it even bigger. We are estimating an attendance of around 70 CEOs and HR directors from big Italian firms. It’ll be a good opportunity for networking and a fun and effective way to tighten IE’s ties with the Italian corporate world.
In April and May more events will follow: one dedicated to lawyers (organized in cooperation with “Scuola Superiore di Avvocatura”) and another targeted to Architects (a joint effort with Consiglio Nazionale Architetti). Both of these will be series of events, replicated in several cities.
Stay tuned for more information!
Written on February 13, 2012 by Sally Averill in News
Future Proofing the Boardroom was the topic of a dynamic debate hosted by IE Business School in London. Santiago Iñiguez de Onzoño used the opening line of Dickens’ A Tale of Two Cities to aptly set the scene “It was the best of times, it was the worst of times”.
Chaired by IE Professor Lucy Marcus, IE brought together a panel of opinion leaders to discuss the evolving role of the board and how boardroom agendas must adapt to our changing times.
Panellist Manny Amadi, a former WEF Global Leader for Tomorrow, stressed sustainability as a core boardroom responsibility.
Rory Cellan-Jones, the BBC Technology Correspondent, felt boards need to fix their attention far more on the rapidly changing business environment brought about by technology and the burgeoning social media.
Trevor Philips OBE, chair of the Equal and Human Right’s Commission, thought that quotas or ethnic/gender balancing acts were not the critical thing – more a need to ensure a wide range of strong voices that reflect our changing society.
Sir Robert Worcester, founder of MORI, emphasized strategy and establishing a corporate culture as key roles of the board. He said it was the chairman’s role to act as a facilitator but it was also the chairman’s duty to ask the ‘last question’- the difficult question others had avoided.
Sue O’Brien, CEO Norman Broadbent believes that an effective board should comprise a broad range of expertise, experts that mirror the company and reflect the company’s wider impact.
The large audience had just too many questions to fill the allocated time. Clearly this was a popular subject and one ripe for further debate.
Written on February 9, 2012 by Kim Goddard in News
Under a cooperative agreement forged between the international organization IE and Georgia’s Free University, five candidates of Free University/ESM will have the opportunity to access a special scholarship program that will provide them masters-level studies at IE Business School.
“Free University students frequently continue their education by taking on masters degree programs at leading institutions outside of Georgia, so this partnership is an ideal way to offer the country’s future leaders an opportunity to pursue a degree with a top tier academic institution such as IE,” explained Marina Karchava, Vice Rector at Free University Tbilisi.
IE Business School is recognized as one of the world’s top business schools. The business school, with its central Madrid campus, boasts students from more than 80 countries undertaking Master, Doctorate and Executive Education programs.
Teona Mikadze who is from Georgia, is a graduate of IE Business School (2009) and currently works as the Head of Premium Banking (SOLO) at Bank of Georgia. Reflecting on her experience, she told Georgia Today that IE Business School offers a rewarding experience in all aspects – academic, professional, social.
Moreover, she added, “when I decided to enroll in the MBA program, my objective was to choose a European school within the top 10 global rankings- one with a one year MBA program, a diverse class, and an entrepreneurial focus. IE Business School was the only school that met all my criteria and I am very happy about my choice,” said Teona Mikadze.
Awarded on a yearly basis, the scholarships are intended to be used to cover tuition fees only. There is one scholarship of 50%, one that covers 40% and three scholarships that cover 30% of the fees for the various programs offered at IE Business School. The rest of the fees, students must pay themselves.
“IE has already received impressive applications from Free University alumni and the candidates not only have exceptional academic records but portray an entrepreneurial thinking that will help them succeed in today’s multicultural business environment,” said Joлl McConnell Director of IE Financial Aid.
According to the officials of IE Business School, Georgia is a very dynamic and fast developing country, so it’s no surprise that Georgian professionals desire the knowledge and skills that will enable them to build a successful career in Georgia and abroad.
Liudmila Ishchenko, IE’s Associate Director of International Development Europe commented that “This new partnership with Free University will help Georgians finance their studies at IE and participate in our programs, which are based on our core values of global focus, entrepreneurial spirit and humanistic approach.”
The IE Business School has 500 international faculty members that teach students of more than 80 nationalities in undergraduate (IE University), Masters, Doctorate degrees, and Executive Education programs. IE’s alumni, at present numbering over 37,000, hold management positions in some 100 countries worldwide.
By Lika Moshiashvili, Georgia Today
Written on February 7, 2012 by Kim Goddard in News
IE, and one of our top professors Eduardo Fernández-Cantelli would like to invite you to a Master Class titled “Nike and Adidas: communication strategies for major sports events”.
Date: Thursday 22nd March, 19.00-21.00
Venue: Stockholm School of Economics in Riga, Room 303, Strelnieku iela 4a, Riga LV 1010, Latvia
About the event:
This Master Class will focus on how communication strategies used by Nike and Adidas in major sports events have similarities and differences even when both companies are targeting the same segments. Through the analysis of major soccer events, we will analyze the way in which two major sport brands communicate their messages and project their intended position in the sport market. We will also review what is behind advertising as a crucial communication tool.
About Professor Eduardo Fernández-Cantelli :
The three years he spent working as marketing manager for the Basketball Section at Real Madrid, Europe’s most successful football club, had a profound effect on Eduardo Fernández-Cantelli’s thinking as a marketing professor and teacher of the Sports Marketing Elective at IE.
Prof Fernández-Cantelli believes that his work on sports marketing has broader implications for the corporate world. “I bring insights into sports marketing, sponsorships and promotions,” he says. “But these areas are certainly applicable to other areas of business.”
Furthermore we would like to invite you to take the IE Admissions test on the 29th March and to have a one to one interview with myself in Riga on the 30th March. Please register for all events at http://events.ie.edu.
We look forward to meeting you there.
Kim Goddard
Inquiry
