IE Blog Europe & CIS

Daniel Bobu

Daniel Bobu este singurul absolvent român al programului de MBA al IE Business School pe anul universitar 2010 – 2011. Mai mult decât atât, dintre cei 450 de studenți ai programului, Daniel a obținut distincția “Best Student”, care îi recunoaște meritele de cel mai bun student din acest an, pentru comportamentul său și rezultatele obținute pe parcursul întregului an.

Munca nu poate fi înlocuită de nimic

În anul universitar 2010-2011 un singur student român a urmat un MBA full-time la IE Business School: Daniel Bobu. Mai mult decât atât, dintre cei 450 de studenţi ai programului, Daniel a obţinut distincţia “Best Student”, care îi recunoaşte meritele de cel mai bun student al promoţiei, pentru comportamentul său şi rezultatele obţinute pe parcursul întregului an.

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On the 3rd May, representatives from EDF France came to the IE Campus to give a talk to our students about both EDF and ¨The Challenges of Electric Mobility”. Jean-Luc Martin, Marketing Director at the Electric Mobility Department of EDF provided a broad insight into the way that this market is evolving and its exciting future. Mr. Martin was accompanied by Ruddy Racon, Marketing and Campus Development Manager at EDF, and also President of the EDF Alumni Association.

 
It is commonly considered that “Electric mobility has turned into a topic that is starting to electrify and mobilise the public”. Jean-Luc Martin detailed the initiative being undertaken within France to expand the use of such Renault electric cars as Kangoo, Fluence, Twizy and Zoé, and the positive impact that it is having on such cities as Nice and Strasbourg.

 
Jean-Luc Martin is graduated from the French Business School ESSEC. He has worked in sales and marketing functions in computer and software industry at Cap Gemini then in a start-up, Alsys, the Ada language specialist. He worked at Alcaltel Câbles on electronics components as product manager before joining EDF in 1993.

 
Ruddy Racon is currently the Marketing and Campus Development Manager at EDF, and President of the EDF Alumni Association. He studied Maths applied to Social Sciences at Paris Dauphine University and New Technologies Management at Metz University. He also holds an International MBA from IE Business School in 2010.

 
Mr. Martin also spoke about the ´Electric Odyssey´ (www.electric-odyssey.com) project being experienced by two young French engineers. They are currently making history by being the first to travel around the globe in an electric car, like the first flight crossing the channel back in 1909. It seems that these little clean vehicles are already changing the Motor Industry in France and hopefully this will continue in accordance with the Carbon-free vehicles plan of 2009.

Kim Goddard

On one of the brightest and hottest days of the year so far, IE Professor Martin Boehm presented his Master Class Building Successful Brands to enthusiastic audiences in Zurich, and also in Geneva last week. The two events were attended by over 160 people at the picturesque Restaurant Hotel du Parc des Eaux-Vives in Geneva, and also in the heart of the city of Zurich at the very trendy Widder hotel.

The audience, consisting of both Swiss and Expats living in Switzerland, many of whom were already working in the branding and marketing sector, took part in a highly interactive event and had the chance to get a taste of what a real Master Class might be like at IE.

Led by IE Associate Dean of the Masters in Management and also Professor of Marketing since 2006, Professor Boehm has spent the last decade researching and consulting in the area of customer management which has had a profound effect on his thinking as a marketing professor at IE Business School. He believes that his work on customer relationship management has broad implications for the corporate world.

Not only informative and thought-provoking, the sessions were also filled with light laughter, as Professor Boehm cited cases from Diamond Shreddies versus the square Originals, Red Bull and its alternative Slow Cow, to the infamous Pepsi versus Coca-Cola case. He explained that the best way to hold customers and attract new ones is to ensure you have a unique value proposition that is both rationally and emotionally different. He also addressed how to build a meaningful, differentiated brand as well as how to fully deliver a brand experience capable of driving revenue and profit growth.

The events finished with a networking cocktail, where the audience could interact with Professor Boehm and IE Alumni, who were also to keen to listen to Professor Boehm once more. We will be back shortly in both Geneva and Zurich!

 Kim Goddard

William Ramon Pacheco

Since this is the first of possibly a few posts, I should take a moment to introduce myself. My name is William Pacheco and I am a part of the April 2011 intake for the IE’s IMBA program. I am originally from the United States, but more specifically, from the state of Florida. I graduated from the University of Florida and worked for 6 years with Accenture then for another 5 years with Pfizer before coming to IE to begin the MBA program and also my fellowship with the International Development team. I cannot say enough about my time here; much has been learned, many friendships have been made and much fun has been had.

The reason for this post however, is to highlight one of the key offerings that I feel has made my time here at IE especially enlightening. While most business schools these days offer case based learning techniques, several courses I have taken during the year have featured simulations that give a student such as me a better feel for what “a day in the life” of a specific career is really like.

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Ignacio de la Torre

IE Professor Ignacio de la Torre will be holding a Master Class titled “Financial History: what can we learn from our mistakes?” on Saturday, June 9th.

The Master Class: Did you know that the “originate and distribute” model was widely used in the US in the 80s with catastrophic consequences? Why are financial mistakes repeated over history? Only through a careful analysis of what financial stupidities are committed over time regularly can we spot the true natures behind financial follies… after this analysis we can extract common lessons to prevent future financial crisis and to forecast the future of finance.

The Professor: With fourteen years experience in diverse fields of investment banking (corporate finance, equity research, specialist sales of media stocks, generalist sales of European equities and derivative sales at UBS and Deutsche Bank), de la Torre has been a Professor for IE for the last six years, teaching creative accounting, macroeconomics, finance & valuation courses. Professor De la Torre has also founded a business, the Internet retailer www.tododvd.com where he acts as a board member.